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image credit    Lead generation is incredibly important for marketers and their businesses in which they want to grow. Increasing leads means increasing brand awareness and interest in your product or service, through marketing funnels and nurturing curious prospects in your sales pipeline.  Lead generation strategies include tactics that attract potential prospects and turn them into leads. Travel Leads is a potential customer who has taken some action to show interest in your brand. They share their contact details or give the impression that they want to do business with you. 1. Word of Mouth Probably more important than ever. Creating a great and personalized experience around high quality products can lead to all kinds of wireless online and offline. The reverse is also true. If you treat customers badly or sell faulty products, people know and tell others to stay away.  Word of mouth marketing helps create positive feelings about products and services, and helps build a compan